If the word “sales” makes your stomach tighten or your heart sink, you’re not alone. You might think you hate selling, but, I’m here to shift that idea! Many people associate selling with pressure, manipulation, or greed. But what if the real issue isn’t the act of selling—it’s your belief about what selling actually is?

Your sales mindset is often shaped by stories, not truth. And changing that mindset can be the difference between holding back your gift or changing lives with it.

My Story: The Moment Everything Changed

Before I worked in sales, I owned a gym. But not your average gym. I specialized in working with people who had more than 100 pounds to lose. My program was simple: I guaranteed you’d lose the weight in a year. It cost $5,000. Every person who invested in it got results.

To this day, I still receive thank-you notes from people I’ve never even met—because their mother, brother, or spouse worked with me. They tell me I gave them their family member back.

That was the power of what I offered. But I wanted to give back to those who couldn’t afford it. So, I created a weekly group program—totally free. I even hired a counselor. We covered all five elements of health: exercise, sleep, hydration, nutrition, and emotional support. Every week, around 30 people showed up.

But here’s the painful truth: not a single pound was lost.

Six months in, a man in that group—36 years old, 5’2”, and nearly 400 pounds—had a massive coronary. He left behind a wife and children.

That moment wrecked me. Because I knew deep down—if he had paid, if he had skin in the game, he would’ve listened. He would’ve acted. He would’ve lived.

The Truth: If You Aren’t Selling, You Aren’t Serving

That experience changed everything I believed about sales. I realized that selling isn’t taking—it’s giving. When people invest, they show up differently. They pay attention. They commit. And that commitment changes lives.

But if your sales mindset is stuck in guilt or fear, you’ll hold back. You’ll hesitate. And the people who need you most may never get what you offer.

Why You Hate Selling (And Why It’s a Lie)

You probably hate selling because you think it means pushing someone into something they don’t want. Or because you’ve been sold to in a way that felt manipulative.

But that’s not real selling. True selling is about connection. It’s about seeing a need and offering a solution with integrity.

You hate selling because you’re believing a story that isn’t yours. And the people you’re meant to help may suffer because of it.

How to Shift Your Sales Mindset

Here’s how to change the belief that’s holding you back:

1. Redefine Selling

Selling is simply sharing something that helps someone. It’s not a transaction—it’s a transfer of value.

2. Own Your Value

If your service changes lives, then keeping it to yourself helps no one. Confidence comes from knowing your worth.

3. Invite, Don’t Push

You don’t need to force people to buy. Invite them to choose change. Show them the path. Let them step into it.

4. Remember the Stakes

That man who passed away haunts me in the best way. He reminds me: this isn’t about money—it’s about what’s at stake when we don’t act.

Final Thoughts To Shift From A Hate Selling Mindset

Changing your sales mindset isn’t about learning slick techniques. It’s about facing the truth: if you don’t offer your solution, someone who needs it may miss out.

You don’t have to love selling. But you do have to love serving enough to get past your fear.

Because real service has a price—and when someone pays that price, they often gain everything.